Project/Shop Operations Manager
An e-commerce manager or shop manager is responsible for a company's entire e-commerce presence. Your tasks range from the actual assortment selection for the web shop to punctual or timely delivery to the management of debt collection and returns. To do this, as an e-commerce manager, you have to plan the respective e-commerce presence in detail, implement it functionally and constantly adapt it to new developments. You act as a link between the different departments (web design, marketing, sales, IT, content, etc.) and external service providers. In this respect, your tasks are closely related to the tasks of a traditional branch manager. You have to explicitly manage the flow of goods, product and price labels, inventory management and the individual sales processes related to payment, returns or access. Your range of tasks will then be expanded accordingly with a comprehensive product range policy and the wide field of online marketing.
You will find the most important tasks that you have to master as an e-commerce manager below:
Determine range selection (the number of products in the online shop, the range quota and the product conversion rate are the key indicators here.
Operate catalog management.
Price optimization: You have to determine the optimal price for each individual product.
Management of business partners and employees .
Monitoring of the respective sales processes.
Design of advertising and marketing measures, with the focus naturally being on the online market keting.
Generate comprehensive warehouse, customer and financial management.
You must also take on other goal-oriented management functions in several areas. The respective areas or goals are strongly based on your actual core tasks:
Increase customer satisfaction, customer retention and customer loyalty.
Improve corporate image and trustworthiness on the web.
Optimize existing market shares and at the same time open up new markets.
Offer new business areas and new services.
Reduce marketing and sales costs.